The Brief
Sesame Workshop needed a digital companion experience for the Elmo's World segment of Sesame Street. The app needed to maintain the educational rigour and brand values that Sesame Street is known for worldwide, while creating genuinely engaging interactive play for pre-school children.
My Role
As Producer at Cube Interactive, I managed the production of the Elmo's World And Me app, coordinating between our development team and Sesame Workshop's educational and brand review processes.
Approach
Sesame Street's educational framework is one of the most research-backed in children's media. Every interaction, every piece of content, every design decision had to align with their curriculum goals while feeling playful and spontaneous to children.
Outcome
Elmo's World And Me launched as part of Sesame Street's digital offering, extending the reach of one of the world's most important educational brands into the mobile space. Working with Sesame Workshop was a career highlight and a testament to the team's ability to deliver at the very highest level of children's digital production.