The Brief
While Cwis Bob Dydd successfully built daily engagement with audiences, there was an opportunity to adapt the format for education. Schools needed accessible, engaging digital tools that support learning while maintaining attention and participation, particularly within Welsh-language environments.
Approach
Developed Cwis-iau (also known as Cwis Bob Dydd Dosbarth) as a classroom-ready version of the core format. Worked with partners to adapt gameplay, pacing and structure for group environments, while ensuring the product aligned with educational use and Welsh-language priorities.
Outcome
Extended the platform into the education sector, enabling teachers to use a familiar, engaging format to support learning. Strengthened links between digital product development and Welsh-language innovation, demonstrating how audience-led formats can scale into education.