The Brief
BBC Worldwide wanted to explore how interactive technology could transform traditional entertainment formats. The pilot needed to demonstrate a genuinely new model for audience participation that went beyond simple voting or second-screen experiences.
Approach
Cube and Mighty Productions co-produced The Platform as an interactive entertainment format that put audience participation at the centre of the experience. The pilot tested how technology could create meaningful interaction between performers and audiences in real time.
Outcome
The Platform demonstrated the potential for interactive entertainment at broadcast scale, providing BBC Worldwide with insights into how future formats could integrate audience participation as a core mechanic rather than an add-on.