The Brief
Hansh wanted a format that would energise the Welsh filmmaking community, give emerging talent a platform and generate compelling content from the process itself.
Approach
Tinint created Her Ffilm Fer as a 48-hour filmmaking challenge. Participants received a brief and had two days to write, shoot and edit a complete short film. The competition element drove urgency and creativity, while the tight timeframe kept the barrier to entry low.
Outcome
Her Ffilm Fer built a community of Welsh filmmakers around the Hansh brand and surfaced new talent, with the competition format generating both finished films and engaging behind-the-scenes content.